"KHUSHI" is an AWARENESS CAMPAIGN, launched by Vedanta Resources plc, with a focus to sensitize people towards care for the underprivileged and deprived children – their Nutrition – Education – Health and overall development. Join Khushi on facebook at and send motivational stories at . LET US MAKE INDIA A CHILD MALNOURISHED FREE NATION..

Vedanta Khushi - Raju Banega Gentleman

Raju, a small child of about 7 years old, living in a place in district Kanpur in Uttar Pradesh, was always on lookout of some mischief.  His father has a small tea-stall on the road-side.  His mother also helps in tea-stall during rush hours. Raju has a sister about 4 years younger to him.

Both brother and sister go to school.  Raju goes for formal school and the younger sister in the play school, rather a nearby house where the land lady has organized some toys, few playful activities and refreshment to attract children.  Accordingly, she charges a nominal amount and that has become a source of livelihood for her.

Raju does not like coming to his father tea-stall and he wants to become a teacher like his maths teacher who comes in a motor-bike and wears good clothes and has a concrete house. Raju lives in a small hut shaped house that gives passage to water when it rains.

Raju father’s does not want him to study further as he feels that he should handle the tea-stall as early as possible. Thus every day he forcibly makes Raju sit in small shop and calculate the daily sales. His father also sometimes asks him to serve tea to customers which Raju just hates.

Many times Raju has told his parents that he does not want to do this work and wants to concentrate in studies and become a teacher.  But his parents would not listen.  One day his father slapped him and scolded him and threatened him that he would not send him to school from tomorrow if he refuses to sit on the tea-stall.

Next day Raju decided to inform his school Principal about all what happened. He even cried and told his Principal that he would run away from house if his father kept insisting this. That night he did not go home and stayed at the house of his Principal. Principal sent a message to Raju’s father that his son would stay with him tonight and he should meet him next morning. Next morning Raju’s father went to meet the Principal. Principal scolded his father and told him that he is on the side of Raju and that he should not ask Raju to sit in his tea-stall. He also informed him that if he continues to do so he would be destroying the future of Raju. The father understood that the matter was serious and is not mere a child’s ego.

He promised the Principal that from now he would only encourage his children to study and not involve them into tea-stall work. He also promised that Raju can study as much he wants and one day “Raju Banega Gentleman”.

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Gandhigiri of Young Munna Bhais against Child Labour in Society

It was as usual morning hours when people leave for the office. While crossing the parking area Dinesh saw a small child of about 10 years cleaning a car. The child had a bucket and a small towel and he was cleaning the tyres of the car. Everyone passed by this boy, ignoring the act, but Dinesh could not stand. He went to the boy, asked his name, but the boy did not reply, as if he was trained not to respond to any query. Dinesh again asked his age, and the boy again did not reply. Finally, Dinesh asked whose car was he cleaning, and after listening this the boy took the bucket and ran in a hurry to the stairs, with tears in his eyes.

Dinesh is a member of "Khushi" and thought of not leaving this matter here.  He went to his office and called up his son, who is of similar age, and who informed him that this boy is new and daily comes and stands in a corner when they play football. Many a times they have asked him to play but he refuses. If you insist he runs away and starts crying. Dinesh son also informed that his friends have seen this boy picking heavy house-hold groceries, sweeping the floor and doing various other work of the house.

The matter was quite clear. The boy has been engaged as a child labour and has been strictly told not to talk to anyone in the society and if people insist just come back to the house.

Dinesh had two thoughts,  one, as it was a society matter and complaining against the gentleman, who had employed this child as labour, could lead to an internal society issues,  and secondly, allowing such an act to continue right below the nose was also not acceptable. Thus a way was to be found out to sort the issue in such a manner that it does not hamper the relations and also resolves the issue.

Here came the gang of Young Munna Bhais in hand. The young children of society got together and decided to politely persuade this gentleman to free the boy from child labour. It was decided to make a beautiful card every day with a message .. "Please uncle, let the child play with us. His age is to play and go to school and not to work.. thank you"... and hook the card on his door.

The first day, the message was read and the card was mercilessly thrown away.  Second day again the card was flown like a helicopter in the corridor of the society. But these children had decided to continue with their efforts. 15 days passed and no one was listening them. Meanwhile this child had stopped coming even down and was hardly seen.  On the 16th day, when a member of this Young Munna Bhais gang had come quietly to attach the card, he found one greeting card was already placed with a bunch of 12 chocolates....the card read  "I have told Raju that he can play with you and have also got him admitted in the nearby government school. I shall be gladly looking after his education, uniform and other expenses..... Young Munna Bhais of my society, I Am Sorry".... The children were thrilled, more for the greeting card and even more for the chocolates.

Next day, they all lined up to see Raju coming from school.. Guess what.. right at 2 PM Raju came holding finger of his father, with a smile on his face..... just to say 'thank you and good bye'.

Munna Bhais of Dinesh's society deserve a salute for their incredible thought.

Story sent by Dinesh Kumar from Delhi..
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Vedanta Group has a strong focus towards care for the underprivileged children. Since 2008 the group has got associated with about 14,000 child care centres in India, reaching out to about 500,000 rural children – for their nutrition, health and education. Mr. Anil Agarwal, Chairman -Vedanta Group says, “No child in India should be deprived of nutrition, health and primary education. Let us make India a child malnourished free nation.”

India houses the largest number of children in the world but it is also home for largest malnourished children and largest child deaths.  Government, corporate and NGOs are doing their bit, but today common people need to come forward and help these underprivileged children.

With this focus Vedanta Group launched “KHUSHI”, a 100%  non-funding global child care campaign, that pro-actively engages with different sets of people through direct interventions and encourages them to take individual steps towards child care.

See few amazing pictures of "KHUSHI" Centres at Zawar in Rajasthan :-