VEDANTA KHUSHI

"KHUSHI" is an AWARENESS CAMPAIGN, launched by Vedanta Resources plc, with a focus to sensitize people towards care for the underprivileged and deprived children – their Nutrition – Education – Health and overall development. Join Khushi on facebook at www.facebook.com/groups/vedantakhushi and send motivational stories at khushi.creatinghappiness@gmail.com . LET US MAKE INDIA A CHILD MALNOURISHED FREE NATION..

Vedanta Khushi : The Little Sparrows of Vedanta “Khushi”


With 75 Vedanta Khushi child care centres across India, Vedanta’s company in Rajasthan, Hindustan Zinc and Vedanta foundation adopts 3055 Anganwadis to provide nutrition-health-education to underprivileged children

You visit any of the 75 across India spread Vedanta “Khushi” centres and you will find many stories surrounding the deprived children, who are given daily three meals, uniform, drinking water, books, utensils, toys and colourful posters to enjoy the education through play-way method.

Where Radha takes-out groundnuts from her ‘breakfast poha’, to eat it later, Billu likes playing with the ‘puppets’. Some children play with blocks and some like swings. Every morning their day starts with the prayer and follows with joyful classes. Ask them to sit for breakfast or for lunch without washing hands, and they would refuse. Hygiene has been imbedded in their course-curriculum.  

Care for the underprivileged children is very close to the heart of Anil Agarwal, Chairman of Vedanta Group. “No child in India should remain malnourished and be deprived of nutrition, health and primary education” is what he has envisaged. “Make India a child-malnourished free nation” is what he wants to see. In this process Vedanta initiated adoption of government run Anganwadis in the year 2008. The intervention was for a limited period, benefiting children in age-group of 0-6 years.

A country that has the highest number of malnourished children in the world and also accounts for largest child deaths, the private sector intervention, under public-private-partnership model, becomes significant.

Recently, Vedanta Foundation, Hindustan Zinc and Government of Rajasthan signed a 5 years MoU for the adoption of 3055 Anganwadis in Rajasthan. Rajasthan Government has a strong focus on child care and under this MoU, Vedanta Foundation and Hindustan Zinc would also develop 1000 Anganwadis into model Anganwadis. Besides regular facilities to all the 3055 Anganwadis, like books, toys, drinking water, mats, utensils, etc., the 1000 Anganwadis will see strengthening of infrastructure, child-friendly toilets, colourful walls, smokeless chulah to name a few.

200 Anganwadis will see facelift every year so as to complete the project in 5 years. The company has deputed coordinators, supervisors and senior-supervisors to ensure smooth functioning of the Vedanta “Khushi” centres and adopted Anganwadis.

As per the guidelines of World Health Organization, all the selected 3055 Anganwadis will have digital weighing scale to keep record of growth of children. Special emphasis has been given to health & hygiene and monitoring of weight of these children.

Pavan Kaushik, Head of Corporate Communication (Hindustan Zinc), said - “taking care of the underprovided children, their nutrition, health and primary education, is an agenda Company has been following for almost 7 years. We are also grateful to Government of Rajasthan for signing a MoU in this regard under the PPP Model. This joint effort is expected to benefit about 90,000 children every year. Besides providing the necessary colourful books, toys and other material in Anganwadis, our focus is also to provide requisite orientation and training to the Anganwadi workers in the adopted Anganwadis.”

On one hand when Vedanta has gone yet again for the adoption of Anganwadis, its campaign “Khushi” has been tirelessly spreading the message of child-care. The message on social media has large followers and runs a blog that has 1.5 million page views. Several debates on child-care issues have been undertaken by “Khushi” that had given some logical conclusion.  It was in a debate in Vedanta “Khushi” that had brought focus on adoption of government schools to improve infrastructure so that more and more rural children are inclined to go to school. As a result, Hindustan Zinc adopted 150 schools to improve their infrastructure and has also signed a MoU with Rajasthan Government to construct toilets in over 600 schools in Rajasthan.

VEDANTA KHUSHI - BE POLITE TO THE CHILDREN OF STREET, SAYS “KHUSHI”

I was travelling from Bangalore to Delhi in Karnataka Express. With fatigue of travelling almost 40 hours in train, with tons of baggage, it was quite an irritating and hectic journey. The time I got down on Delhi Station with all my baggage, a child not more than 6-7 years started pulling my shirt and started asking for money. As my hands were full of luggage and had a bag on my shoulder, I was getting terribly irritated. In all this push and pull my bag fell down and it opened. Everything inside the bag was on road. This was enough to push my patience and my hands did the rest.

Everyone who passed looked at me with anger and disgust. No one helped me. Rather everyone sympathised with the little child.

Though I left the Railway Station, that guilt of letting lose my hand stayed with me. From that day whenever I see a child begging I experience that guilt. Today, after almost 24 years, when I am attached with Vedanta’s “Khushi” campaign - for the underprivileged children in India, for their education, nutrition and health, I feel I am doing a bit for myself and for my country. My guilt has been now converted into energy.

The very first line that “Khushi” wrote to its members was ‘be polite to the children of street – they are not on street by choice but by force’.

With largest child population in the world and almost 1/3rd of world's malnourished children living in India, our country has to find a future for these crores of children. 

”Khushi” encourages individual efforts are what the country needs today.  Government, NGOs and Corporates cannot do it alone.

With about 50,000 members in the “Khushi” group on facebook from across the world, many want to donate money. But “Khushi” is not about donating money, but for donating time. Donations are not encouraged or accepted.


I am sure, many of you must be carrying some feeling for the underprivileged children in India. Here it is a chance to put value to life.. Join “Khushi” – www.facebook.com/groups/vedantakhushi

VEDANTA KHUSHI - LAKSHMI GOT SURPRISE GIFT OF HER BOOKS-NOTEBOOKS TODAY..

Lakshmi’s father works as car cleaner and has been cleaning many cars, including ours. A  work that he starts early morning. He is determined to educate his daughter, Lakshmi, and wants her to study till she wants. He has a cycle and daily drops Lakshmi to school, though the school is not far from his house. He proudly says, ‘I will clean more cars and do other work sir but education of Lakshmi will not stop’.  

We have been asking him about the education of his daughter since the final school result had come-out. He informed that she has passed satisfactorily and is now in class-I. After repeatedly asking, Lakshmi father informed that he has not been able to get the books for his daughter due to sudden expenditure pressure. May be he would buy after the summer vacations and till than he would save money.

Lakshmi has been asking for books from her father almost daily. Carrying empty bag to school, for a child who is keen to study, is very disappointing and discouraging, he informed.

My fear was that in all this financial crunch education of Lakshmi should not be left and the school should not remove her from the school.

This is when we decided to buy school books and other school items to Lakshmi so that she is sure of her continuation of school.

Adhering to the “Khushi” philosophy, giving cash was never considered. So I decided to go to the school myself, call Lakshmi and accordingly buy all the books and notebooks to her.

Today perhaps was the day. Lakshmi was called by the Administration Head of the school and she came with an old water bottle and an empty school bag. Neatly dressed she was quite, wondering what is in store for her. I told her that she would get books and notebooks and all other things that she requires to get good marks right now.

Lakshmi smiled and smiled and smiled.. also wondering why I was buying for her.

I requested the Administration Head to kindly get the books-notebooks. Lakshmi constantly kept looking at the Office Assistant who was to get the books. Honestly, the books did not cost much.

The Principal of the school asked me, ‘how was I related to this matter’. I explained him the objective of Vedanta’s “Khushi” and told him that ‘I did because I could’. ‘Someone else would also do, if he could too.’ 

I experienced a satisfaction of doing something for a needy child who wants to study.. and for Lakshmi, it was a bright “Khushi” on her face, a priceless “Khushi”.