"KHUSHI" is an AWARENESS CAMPAIGN, launched by Vedanta Resources plc, with a focus to sensitize people towards care for the underprivileged and deprived children – their Nutrition – Education – Health and overall development. Join Khushi on facebook at and send motivational stories at . LET US MAKE INDIA A CHILD MALNOURISHED FREE NATION..

Vedanta Khushi : I Can – My Father Can’t

(a heart touching story)
This incident is a little old. Dharmendra, a small farmer from Amara, Uttar Pradesh, has a small piece of land on which he cultivates seasonal crops, sometimes vegetables. His family has 4 people, his wife and 2 children, elder girl Radha is aged 12 and the son Cheeku is of 7 years. As the land is small he is comfortable cultivating himself and if required his wife helps him out.
The village is quite remote and children are not encouraged to go to school. This is the reason that he and his wife, both remained illiterate. The land holders took away almost half of Dharmendra’s land by forging documents.
But children are children, as they play together they also mingle for seeing pictures in the books of children who were going to school, though very few in number. This interaction helped both his children learn few alphabets and few words. Their interest in education was quite evident. But both the children never told about this to their parents.
After heavy rains, the village had a number of cases of viral fever. It was spreading in almost every house. Dharmendra was worried as his wife and son had caught viral fever too. The village doctor visited almost every house and gave medicines, with dose and frequency written on a slip. Dharmendra had arranged these medicines in such a way that it became easy to identify through positioning as he could not read a word, neither anyone within the family.
But destiny is destiny. In the night heavy showers and wind mixed packets of medicine. It was not possible to check with doctor because of heavy rains. Taking a chance, he asked his daughter Radha to get water to give medicine to the mother and son. The over-dose of medicines reacted and soon the mother and son started vomiting. Their condition became serious. Dharmendra ran to the house of doctor and brought him on his cycle.
As the doctor saw the condition and medicine he became very angry and slapped Dharmendra.
Whole family being illiterate had almost costed 2 lives.
Radha also started crying.
With great difficulty doctor was able to make both mother and son stable.
Dharmendra was ashamed of what had happened and could have happened.
He decided to break the rules set by his ancestors on education and very same moment decided to send his both children to village school. As the rains stopped and the viral retracted, he got his both children admitted to school.
Radha, though should have been in class 8th if she had gone to school regularly, is now in class 4 and his son Cheeku is in class 2nd.
When Dharmendra goes to school to meet teachers, he puts his thumb-impression, but when it comes to Radha and Cheeku, they both sign their names.
Radha is simple and humble, but Cheeku naughty and teases, look “I Can but My Father Can’t” sign.
**Not necessary we have to give importance to education only when we face drastic circumstances. Education is not just learning, it also silently teaches moral values.


 Bhakti to join “Khushi” and “Sakhi” campaign of Vedanta Hindustan Zinc

“It was chilling cold water at Antarctic Ocean and I could see small and big ice-bergs moving. The ocean was not clear. This was making the passage for my swimming difficult and challenging. At this juncture the ship helped in moving the small and medium ice-bergs and my passage was some-what clear. Second was to ensure that there are no ‘Leopard Seals’, a large fish that can eat whales. My distance was set to be travelled towards the ship. Before entering the water, I thought of my country and I realized this is the day I can make my country India proud”, said Bhakti Sharma who has just returned to India after setting world record in open-water swimming.

Hindustan Zinc, a Vedanta Group company in zinc-lead-silver business in Rajasthan had supported and sponsored Bhakti Sharma for this venture. “I had lost all hopes and that is where Hindustan Zinc came forward and instantly agreed to support me. Had I not received this support, I would have never been able to achieve this success’, said Bhakti Sharma.

Bhakti travelled 1.4 miles in 1 degree temperature in Antarctic Ocean on 10th January 2015. She is the first women of India to achieve this feat, beating the record of British open water swimming champion Lewis Pugh and American swimmer Lynne Cox. She is now the youngest citizen of the world and the first Asian girl to have achieved this success. Bhakti Sharma has now conquered all the 5 oceans of the world and she has broken this record after 12 years.

“The crew members on the ship found it difficult to believe an Indian coming to attempt such a feat as the Indian climate is extremely different from those conditions. We do not have such chilling cold in India and thus our bodies are not tuned to handle such cold water”, said Bhakti.

On what next Bhakti said, she would now work for the malnourished children and towards women empowerment in Rajasthan and would be joining Vedanta’s Hindustan Zinc campaign “Khushi” and “Sakhi”. Campaign “Khushi” is a non-funding campaign by the company that is spreading message towards care for the underprivileged children in India, for their nutrition, health and education. Campaign “Sakhi” is towards socio-economic empowerment of rural women. “I have spoken with Mr. Akhilesh Joshi, CEO of Hindustan Zinc about my interest and he has readily agreed’, said Bhakti.

Speaking on the occasion, Mr. Akhilesh Joshi, C
EO Hindustan Zinc said, ‘Bhakti Sharma achievement is a landmark success for India, we all are very proud. Her achievement only proves that Indian girls can do marvels if given the right opportunities and support. Hindustan Zinc is a Rajasthan based company and Bhakti Sharma is from Rajasthan too. In the past also we have supported Rajasthan sports talents and we would continue to do so.”

President and Prime Minister too lauded open water swimmer Bhakti for her accomplishment of setting this world record.


28th December, 2014

In a bid to accelerate immunization coverage, the health ministry has set a target of over 5% to vaccinate children every year.The ministry has launched `Mission Indradhanush' to cover all children who are either unvaccinated, or are partially vaccinated against seven vaccine preventable diseases which include diphtheria, whooping cough, tetanus, polio, tuberculosis, measles and hepatitis B.
In 2009, immunization coverage was estimated at around 61% and by 2013 it increased to 65%, indicating only 1% increase in coverage every year.

“The Mission mode has been adopted to achieve target of full coverage by 2020,“ health minister J P Nadda said.

The mission logo, depicting the seven colours of the rainbow, was launched on Good Governance Day to mark the birth anniversary of Bharat Ratna Shri Madan Mohan Malaviya and birthday of Bharat Ratna Shri Atal Bihari Vajpayee.

In the first phase of the mission, the ministry has identified 201 high focus districts in the country with nearly 50% of all unvaccinated or partially vaccinated children. “These districts will be targeted by intensive efforts to improve the routine immunization coverage,“ Nadda said. Of the 201 districts, 82 districts are in just four states of UP, Bihar, Madhya Pradesh and Rajasthan as nearly 25% of the unvaccinated or partially vaccinated children of India are in these 82 districts of four states.

Under the mission, the ministry plans to conduct four special vaccination campaigns between January and June 2015 with intensive planning and monitoring of these campaigns.

According to Nadda, the learnings from the successful implementation of the polio programme will be applied in planning and implementation of the mission.

While 201 districts will be covered in the first phase, 297 will be targeted for the second phase in the year 2015.

The ministry will also seek technical support from WHO, UNICEF, Rotary International and other donor partners.