"KHUSHI" is an AWARENESS CAMPAIGN, launched by Vedanta Resources plc, with a focus to sensitize people towards care for the underprivileged and deprived children – their Nutrition – Education – Health and overall development. Join Khushi on facebook at and send motivational stories at . LET US MAKE INDIA A CHILD MALNOURISHED FREE NATION..


 Bhakti to join “Khushi” and “Sakhi” campaign of Vedanta Hindustan Zinc

“It was chilling cold water at Antarctic Ocean and I could see small and big ice-bergs moving. The ocean was not clear. This was making the passage for my swimming difficult and challenging. At this juncture the ship helped in moving the small and medium ice-bergs and my passage was some-what clear. Second was to ensure that there are no ‘Leopard Seals’, a large fish that can eat whales. My distance was set to be travelled towards the ship. Before entering the water, I thought of my country and I realized this is the day I can make my country India proud”, said Bhakti Sharma who has just returned to India after setting world record in open-water swimming.

Hindustan Zinc, a Vedanta Group company in zinc-lead-silver business in Rajasthan had supported and sponsored Bhakti Sharma for this venture. “I had lost all hopes and that is where Hindustan Zinc came forward and instantly agreed to support me. Had I not received this support, I would have never been able to achieve this success’, said Bhakti Sharma.

Bhakti travelled 1.4 miles in 1 degree temperature in Antarctic Ocean on 10th January 2015. She is the first women of India to achieve this feat, beating the record of British open water swimming champion Lewis Pugh and American swimmer Lynne Cox. She is now the youngest citizen of the world and the first Asian girl to have achieved this success. Bhakti Sharma has now conquered all the 5 oceans of the world and she has broken this record after 12 years.

“The crew members on the ship found it difficult to believe an Indian coming to attempt such a feat as the Indian climate is extremely different from those conditions. We do not have such chilling cold in India and thus our bodies are not tuned to handle such cold water”, said Bhakti.

On what next Bhakti said, she would now work for the malnourished children and towards women empowerment in Rajasthan and would be joining Vedanta’s Hindustan Zinc campaign “Khushi” and “Sakhi”. Campaign “Khushi” is a non-funding campaign by the company that is spreading message towards care for the underprivileged children in India, for their nutrition, health and education. Campaign “Sakhi” is towards socio-economic empowerment of rural women. “I have spoken with Mr. Akhilesh Joshi, CEO of Hindustan Zinc about my interest and he has readily agreed’, said Bhakti.

Speaking on the occasion, Mr. Akhilesh Joshi, C
EO Hindustan Zinc said, ‘Bhakti Sharma achievement is a landmark success for India, we all are very proud. Her achievement only proves that Indian girls can do marvels if given the right opportunities and support. Hindustan Zinc is a Rajasthan based company and Bhakti Sharma is from Rajasthan too. In the past also we have supported Rajasthan sports talents and we would continue to do so.”

President and Prime Minister too lauded open water swimmer Bhakti for her accomplishment of setting this world record.


28th December, 2014

In a bid to accelerate immunization coverage, the health ministry has set a target of over 5% to vaccinate children every year.The ministry has launched `Mission Indradhanush' to cover all children who are either unvaccinated, or are partially vaccinated against seven vaccine preventable diseases which include diphtheria, whooping cough, tetanus, polio, tuberculosis, measles and hepatitis B.
In 2009, immunization coverage was estimated at around 61% and by 2013 it increased to 65%, indicating only 1% increase in coverage every year.

“The Mission mode has been adopted to achieve target of full coverage by 2020,“ health minister J P Nadda said.

The mission logo, depicting the seven colours of the rainbow, was launched on Good Governance Day to mark the birth anniversary of Bharat Ratna Shri Madan Mohan Malaviya and birthday of Bharat Ratna Shri Atal Bihari Vajpayee.

In the first phase of the mission, the ministry has identified 201 high focus districts in the country with nearly 50% of all unvaccinated or partially vaccinated children. “These districts will be targeted by intensive efforts to improve the routine immunization coverage,“ Nadda said. Of the 201 districts, 82 districts are in just four states of UP, Bihar, Madhya Pradesh and Rajasthan as nearly 25% of the unvaccinated or partially vaccinated children of India are in these 82 districts of four states.

Under the mission, the ministry plans to conduct four special vaccination campaigns between January and June 2015 with intensive planning and monitoring of these campaigns.

According to Nadda, the learnings from the successful implementation of the polio programme will be applied in planning and implementation of the mission.

While 201 districts will be covered in the first phase, 297 will be targeted for the second phase in the year 2015.

The ministry will also seek technical support from WHO, UNICEF, Rotary International and other donor partners.


27th December, 2014

In the past two decades, India's eating habits have changed but the nutritional level seems to be the same, a recent survey has found. Across the board, people are eating less cereals, replacing them with more fat and snacks, beverages and processed foods. Protein consumption has declined in rural areas and remained the same in urban areas.

The average calorific val ue of food consumed was 2,099 kilocalories (Kcal) per person per day in rural areas and 2,058 Kcal in urban areas in 2011, according to the survey report released last week by the National Sample Survey Organisation (NSSO).This is less than the nutritional value in 1993-94, when a similar survey had found the levels at 2,153 in rural areas and 2,099 in urban areas.

The National Institute of Nutrition, ICMR, recommends 2,320 Kcal a day for a man aged 18-29 years, weighing 60kg and in a sedentary job. Kerala, Tamil Nadu and Gujarat have nutritional levels that are almost 10% lower than the national average for rural areas while UP, Punjab, Haryana and Rajasthan have levels 10 to 20% higher, according to a National Sample Survey Organisation (NSSO) survey .

Another shocking aspect is the huge difference in nutritional intake of the poor and the rich. In rural India, a person belonging to the poorest 10% of population has a daily calorie intake of less than 1,724 Kcal, which includes 45g of protein with protein consumption at about 45g and 24g of fat. At the other end, a person from the richest 10% segment consumes more than 2,531 Kcal every day , almost 47% more than the poor person. A similar chasm can be seen in protein and fat consumption too.

In urban areas, this gap is worse. The poorest people get less than 1,679 Kcal per day while the richest get over 2,518 Kcal each -a difference of nearly 50%.

Almost 80% of rural people and 70% of urban people are not getting the government-recommended 2,400 Kcal per day worth of nutrition, a situation that has very harmful health implications, apart from its sheer inhumanity .

At the national level, daily protein consumption dipped from 60.2g for a person in 199394 to 56.5g in 2011-12 in rural areas and from 57.2g to 55.7g in urban areas. Oil and fat consumption increased from 31 to nearly 42g in rural areas and from 42 to 52.5g in urban areas.

The shares of items like fruits and vegetables, dairy products and egg, meat and fish was about 9% in 1993-94 which has marginally changed to about 9.6% in 2011-12.

The only food item that has seen a substantial jump in intake is classified as `other' in the survey and consists of various hot and cold beverages, processed food like chips, biscuits etc. and snacks. In 1993-94 these made up just 2% of a rural person's nutritional intake but rose to over 7% in 2011-12. In urban areas, this was 5.6% earlier and increased to about 9%.

The report also estimates that the survey would have counted food bought and prepared in a household but eaten by visitors or employees. If this is accounted for, calorific values get reduced by as much as 15-17% in rural areas and 5-6% in urban areas.